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How Australians Can Prevent Meta from Using Their Data for AI Training

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May 14, 2025 Mitchell Education

Meta, the parent company of Facebook and Instagram, is about to start using European users’ data to train its artificial intelligence (AI) models. This includes everything from public posts to personal information, and while this initiative currently targets Europe, it raises important questions for Australians concerned about their digital privacy.

Why It Matters for Australians

The rise of generative AI has sparked a fierce debate over data rights and privacy. With tech giants like Meta and OpenAI relying on massive amounts of user data to train their AI systems, the stakes are high. Although this current data push is focused on Europe due to strict GDPR laws, the approach sets a precedent that could soon affect users globally, including Australia.

Australia has its own privacy laws, like the Privacy Act 1988, which regulate how companies handle personal information. However, these laws are not as comprehensive as Europe’s GDPR, meaning Australians might have fewer protections if Meta decides to expand this data usage globally. This makes it crucial for Australians to understand their rights and take proactive steps to protect their digital footprint.

How to Opt Out if Meta Expands This to Australia

While Meta’s current opt-out process is focused on European users, it’s still worth knowing how this process works, as it could be adapted for Australia if similar regulations are implemented. Here’s how you can opt out of data scraping if the option becomes available:

Opting Out on Facebook:

  1. Log in to Your Account: Access your Facebook account from your preferred device.
  2. Go to Settings: Click on your account icon in the top right corner, select “Settings and Privacy,” then “Privacy Centre.”
  3. Find the AI Data Settings: On the left-hand side, click on “How Meta uses information for generative AI models and features.”
  4. Submit Your Request: Scroll down to “Right to Object,” enter your email address, and click Submit.
  5. Confirmation: You should receive both an email and a notification confirming if your request has been successful.

Opting Out on Instagram:

  1. Log in to Your Account: Access your Instagram account.
  2. Open Settings: Tap on your profile picture, then click the three horizontal lines in the top-right corner and select “Settings and Privacy.”
  3. Find the Privacy Policy: Scroll to “More Info and Support” and click “About.”
  4. Submit Your Request: Click on “Learn more about your right to object” at the top of the page, enter your email, and hit Submit.
  5. Confirmation: You should receive both an email and a notification confirming your request status.

Going a Step Further – Exercising Your Full Data Rights

For those who want to take their digital rights even further, exercising your rights under Australia’s Privacy Act can offer additional protection. Here’s how:

  • >Request Your Data: Ask companies for copies of all the data they hold on you. This is a critical first step in understanding what information is out there.
  • Withdraw Consent: Once you have your data, you can formally withdraw consent for them to share it with third parties like Meta. You can use pre-written templates available online to simplify this process.
  • Request Data Deletion: In some cases, you can request the complete deletion of your data, reducing the risk of future exposure.

Why Taking These Steps is Important

Protecting your data is not just about privacy – it’s about controlling how your personal information is used and ensuring it doesn’t end up training AI models without your consent. While Australia’s privacy laws are less stringent than the EU’s GDPR, being proactive can still make a significant difference in safeguarding your digital rights.

Final Thoughts

As the digital landscape continues to evolve, staying informed and vigilant is essential. While the current focus is on Europe, Australians should keep a close eye on these developments, as similar data usage models could soon be a reality here as well. By understanding and exercising your digital rights, you can have a say in how your data is used in the age of AI.

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Source

  • https://www.reuters.com/
  • https://www.euronews.com/
  • https://www.techradar.com/
  • Author Bio

    Mitchell

    Mitchell is a seasoned Ph.D. scholar with extensive expertise gained through years of rigorous research, publication, and teaching experience. He brings a wealth of knowledge and analytical skills to tackle complex academic challenges. His work is dedicated to delivering innovative solutions, advancing knowledge, and promoting academic excellence. Proficient in research methodology, data analysis, and scholarly writing, Mitchell has contributed to peer-reviewed journals and mentored students to achieve academic success.

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